A new high-tech fitness center is set to launch in St. Petersburg.

The grand opening of 4U Fitness will take place Saturday at 7:30 p.m. and features a red carpet event with live entertainment and celebrity appearances, including Miss Olympia Erin Stern and Miss Central Florida Kailyn Perez.

The Europe-based company plans to open three additional gyms in the Bay area over the next year.

The center is located at 430 4th Ave. S in St. Petersburg.  The grand opening is free and open to the public.