The Sarasota Sheriff’s Office needs the public’s help identifying a man whose body was discovered in the Gulf of Mexico Sunday afternoon.

At approximately 2 p.m., members of the Sarasota County Sheriff's Office Marine Unit, Sarasota County Fire Department and Sarasota Police Department responded to an area off Lido Key where a body was discovered in the Gulf of Mexico.

The victim was transported to the 10th Street boat ramp where he was pronounced deceased.

The victim is described as a white male in his 50's with shoulder-length hair. The investigation continues at detectives attempt to make identification and notify next of kin.

Detectives are asking the public to contact Criminal Investigations at 861-4900 if they think they know who the victim could be or if they have any information in this case.