Charlie Crist was campaigning in the Orlando area on Tuesday. The candidate for governor was focusing efforts on the Latino vote. He said he wanted to ensure that everyone feels included in the process. 

This comes on the heels of reports that a number of Latinos are feeling left out or ignored by both sides on issues from immigration to education. The apathy is no big secret among politicians.

"You come along and knock on their door and say, 'hey I want you to come out and vote and they will say, 'Why? How am I going to make a difference'?" said State Rep. Victor Torres Jr., D-Orlando.

So candidates are courting those voters and their local leaders by directly addressing the issues facing their communities. At a forum on Tuesday afternoon Charlie Crist met with Latino leaders. There they discussed everything from bullying in schools to better jobs.

Charlie Crist said its going to take a personalized approach to re-energize that voting block.

"Showing up is a big part of showing that you care. I come to Kissimmee, I come to Central Florida and South Florida," Crist said. "My running mate Annette Taddeo is hispanic herself. It is important for all of us that all of our communities have the opportunity to see that we have people running for office that care about people."

Meanwhile a group of Gov. Rick Scott supporters gathered outside the forum, led by Lt. Gov. Carlos Lopez-Cantera. He said the Scott campaign is taking a different approach, looking at the broader picture.

"Hispanics are the same as everybody," Lopez-Cantera said. "They want a good paying job. They want their kids to get a good education. And they want lower taxes. That is what we are all about. We don't pigeonhole any particular demographic and say this message is suited for you. It's the same message for everybody."