“I'm a Barbie Girl, in a Barbie World.” Those iconic lyrics are just what Mattel's new Creatable World Dolls are defying.

For some parents like Savannah Springer, they're here for it. 

“Let the kids play with what they want to play with. It's not the end of the world. It's a doll," said Springer.

As a mother of two, Springer believes kids should just be kids. This is the response Mattel was hoping for. But the gender inclusivity of the new dolls has caused some uproar on social media.

"It’s not really exposing kids to anything different from what they see on the street,” said Springer. “They're going to ask you questions regardless. It's just what you interpret the doll as. If you look at it in the negative light they're going to look at it negatively too." 

With a range of different skin tones, each doll comes with two hairstyle options- long and short. Kids can style the doll in a skirt, pants, or both. 

"It opens up the conversation of there is diversity and that's amazing. And that is fun. And that is acceptable," says local psychologist Megan McRae.

Some experts believe exposure to the gender neutral dolls will help children struggling with self-esteem issues.

"On children it has a very positive impact. There's the inclusivity factor. It brings up the conversation of this happens. This exists. It's such a huge suicide risk based on inclusion, based on support. If we provide support the suicide risk drops dramatically. So this is about saving kids lives," said McRae.

They may just be dolls, but the launch of Creatable World also signals to kids that we're all living in something much bigger than just a Barbie world.