PHOENIX — As much of the world swelters, it’s not just people who need help with the dog days of summer. Pet owners have to consider how to both shield and cool down furry family members as intense — at times deadly — heat waves become more common.

“It’s really important to remember that if it’s hot outside for you, it’s even hotter for your pets,” says Dr. Sandra Faeh, American Veterinary Medical Association president. A dog’s breed, weight and chronic health issues also matter. “There’s not one specific temperature that we can say, `this is the right temperature to go outside,’ because they’re all different.”

In the U.S, over 180 million people, or 63% of households, have at least one pet, according to an American Pet Products Association report. Pet-related spending is projected to be over $150 billion this year, yet a lot of pooch parents aren’t accustomed to changing routines or buying items for hot weather. This summer’s heat is making that more normal.

Simple safety steps

Of course, the surest strategy against high temperatures is to take pets out in the morning and evening, Faeh advises. If you must take them out during the day, be quick and stick to shade, grass and dirt. Pavement can be a scorcher on paws.

“We often think that their paws are thicker, they’re not as susceptible to the heat, but they are. They can blister, they can hurt,” Faeh said.

One paw-sitive measure: Faeh says dog booties made with a thick fabric can help with hot surfaces. Dogs just need time to get the hang of walking in them.

Pets can also suffer sunburns, which can manifest as lighter pigment on the nose, or around the face on short-hair breeds. Veterinarians can prescribe special sunscreen.

Providing relief even after brief sun exposure is as important as sun protection. Cooling mats and small fans can help. And besides giving dogs water, you can wet their bodies with cool water. But not too cold, Faeh warns.