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FILE- This March 12, 1997, file photo shows the top button on an approximately 100-year-old pair of jeans recently purchased by Levi Strauss & Co. for $25,000. The jeans were found in an abandoned mine, and are one of the two oldest-known pairs of Levi's in existence. The jeans were found in an abandoned mine. Levi Strauss & Co., which gave America its first pair of blue jeans, is going public for the second time on Thursday, March 21, 2019. (AP Photo/Sam Morris, File)

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This is an undated photograph of Levi Strauss, who originated the denim blue jeans that bear his first name. In 1853 Strauss arrived in San Francisco and opened a wholesale dry goods business, selling clothing, blankets and handkerchiefs. In 1873, Strauss and Jacob Davis receive a patent on the process of riveting pants by the U.S. Patent Trademark Office. (AP Photo)

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FILE- In this Sept. 1, 1959, file photo broadway actress Theda Nelson demonstrates the recommended way to get Levi's to shrink to size in San Francisco, Calif. The jeans were found in an abandoned mine. Levi Strauss & Co., which gave America its first pair of blue jeans, is going public for the second time on Thursday, March 21, 2019. The 166-year-old company, which owns the Dockers and Denizen brands, previously went public in 1971, but the namesake founder’s descendants took it private again in 1985. (AP Photo/Bob Goldberg, File)

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FILE- This March 12, 1997, file photo shows an approximately 100-year-old pair of Levi Strauss & Co. jeans recently purchased by the company for $25,000. The jeans were found in an abandoned mine. Levi Strauss & Co., which gave America its first pair of blue jeans, is going public for the second time on Thursday, March 21, 2019. The 166-year-old company, which owns the Dockers and Denizen brands, previously went public in 1971, but the namesake founder’s descendants took it private again in 1985. (AP Photo/Sam Morris, File)

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FILE- In this Feb. 19, 1993, file photo a Russian militia directs people to move back as hundreds line up waiting to get into the newly-opened Levi Strauss and Co. store in Moscow. The jeans were found in an abandoned mine. Levi Strauss & Co., which gave America its first pair of blue jeans, is going public for the second time on Thursday, March 21, 2019. (AP Photo/Liu Heung Shing, File)

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FILE- In this May 20, 2004, file photo Deke DiMarzo, left, and Larry Steinberg check out one of the oldest pairs of Levi's from Nevada while at a lecture in Carson City, Nev. Downey is a historian for Levi Strauss & Co. Archives. Levi Strauss & Co. is going back to the public markets after 34 years. (Brad Horn/Las Vegas Review-Journal via AP)

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The "No Blue Jeans" rule was relaxed on the floor of the New York Stock Exchange, Thursday, March 21, 2019. Levi Strauss & Co., which gave America its first pair of blue jeans, is going public for the second time. The 166-year-old company, which owns the Dockers and Denizen brands, previously went public in 1971, but the namesake founder's descendants took it private again in 1985.(AP Photo/Richard Drew)

Levi's through the years

By Associated Press New York State

PUBLISHED 2:40 PM ET May. 09, 2019

NEW YORK (AP) — Levi Strauss & Co. is going back to the public markets after 34 years.

Here are milestones of this iconic brand whose roots date back to 1853 when its founder Levi Strauss opened his first dry good business.

1853: Levi Strauss arrives in San Francisco and opens a wholesale dry goods business, selling clothing, blankets and handkerchiefs.

1873: Levi Strauss and Jacob Davis receive a patent on the process of riveting pants by the U.S. Patent Trademark Office.

1902: Levi Strauss dies. His nephews inherit the business.

1906: San Francisco earthquake and fire destroy Levi Strauss & Co. headquarters. A temporary headquarters opens while a new factory is built.

1928: Levi Strauss & Co. registers the Levi's name as a trademark.

1934: Lady Levi's jeans are unveiled, marking the first pair of jeans for women.

1960: The word "jeans" replaces "overalls" in its advertising and on labels.

1971: Levi Strauss becomes a public company.

1983: First European store is open, and within eight years, there are 527 stores throughout northern and eastern Europe.

1985: Levi Strauss is taken private.

1986: The Dockers Brand launches. The brand helped to drive the 1990s trend of "Casual Fridays" in the workplace.

2019: Levi Strauss & Co. again goes public.

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Source: Levi Strauss & Co. website.

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