ST. PETERSBURG, Fla. — It’s a family affair for Marina Williams at ARTpool Gallery in St. Pete — her husband, her mom, her 3-year-old Naomi and her trusty sidekick Franklin are all in the game.

What You Need To Know

  • Small Business Saturday is on Nov. 25 this year and shines light on more than 33 million companies in the U.S.

  • The event started in 2010 by credit card company American Express

  • U.S. Small Business Administration co-sponsored in 2011

  • ARTpool Gallery, Vintage Clothing and Vinyl Records, 2030 Central Ave., St. Pete

“Shopping small is such an amazing part in keeping your local community flowing and growing through the year,” said Williams.

ARTpool is celebrating 15 years as a mom-and-pop shop on Central Avenue.

Small Business Saturday started in 2010, sponsored by American Express, and the U.S. Small Business Administration started to co-sponsor the event in 2011.

Meanwhile, Williams has been curating holiday looks since July.

“I love their really over-the-top numbers,” said Williams, sorting through the holiday sweater rack. These pieces from the 80s and 90s inspired the Ugly Sweater parties of the modern era.

“I don’t want to blend in,” Williams said, holding up a navy-colored specimen. “I mean, how fun is that?”

Williams also repurposes and upcycles old jewelry, creating looks for all tastes. 

But her favorite retail activity by far?

Styling the holiday windows with one of the greatest finds of her vintage curating career.

“Oh my gosh, I’m about in a backhand spring!” Williams said, showing off the 1950s Radio City Music Hall Rockettes costumes.

“It has been such a dream come true to get to style these mannequins and celebrate the history of the Rockettes, bringing them here to downtown S. Petersburg,” said Williams of the blue sequined short dresses with fur trim.

And she’s not just here on Small Business Saturday — she’s here every Saturday. 

This weekend is filled with sales and fun.