TAMPA, Fla. - A local business is tapping into the outrage of Florida State football fans, after the College Football Playoff Committee snubbed the undefeated Seminoles from playing for a national championship.

Smack Apparel, a longtime t-shirt company in Tampa, is now printing thousands of shirts for FSU fans that say,  “If you can’t beat us, cheat us.” The shirt is in FSU's colors of garnet and gold. 

Owner Wayne Curtiss is a Florida State alumnus.

He says Smack Apparel is usually known for shirts that celebrate teams and their success, especially our local ones here in Tampa Bay. But this time, it’s about a team with many passionate fans getting left out.

“I’ve been doing this 25 years and we have cool stuff for teams all over the country,” Curtiss said in an interview. “But this one is personal. The shirt says it all. I mean that’s it. No one beat us. 13-0. The games matter.”

Curtiss says there’s been a big demand, with the shirts selling immediately when they were first put on sale Sunday night.

“The demand is off the charts,” Curtiss said. “I got fellow alumni that are asking for it. We invoke the message of what the fans are feeling.”

The company was filling orders all day on Monday as college football fans reacted to the surprising decision to leave FSU out of the playoff. 

FSU fans can buy them online or locally at Heads and Tails in Tampa.