PLANT CITY, Fla. — Florida Strawberry Festival officials announced that the theme for its event in 2024 will be “Out of This World!”

The 89th annual festival will take place from Feb. 29, 2024 to March 10, 2024 in Plant City.

The event is known for featuring headline entertainment, youth livestock shows, exhibits of commerce and its famous strawberry shortcake.

“The sky’s the limit,” said Florida Strawberry Festival President Kyle Robinson. “Our board of directors, staff and maintenance crew have been hard at work this summer planning and preparing an out of this world’ experience for all our guests. We look forward to welcoming visitors from far and wide to BerryFest24!”

Officials with the festival said that a new theme is created each year in order to offer guests a glimpse of the experience they will have at the event, as well as unify vendors, FFA chapters, organizations, corporate partners and exhibitors, who create parade floats and displays.

Florida Strawberry Festival organizers said that in the artwork for this year’s theme, the festival’s strawberry character will wear sunglasses, waves a peace sign, and hold a plate of strawberry shortcake as he stands in front of a UFO.

“The Festival’s atmosphere is like no other,” said Robinson. “Seeing families gather, volunteers serving and the Plant City community coming together year after year is extraordinary. There’s no place on Earth quite like the Florida Strawberry Festival!”