PLANT CITY, Fla. — Discounted admission tickets for the Florida Strawberry Festival go on sale beginning Saturday.

Tickets for the upcoming 2025 festival will be available for purchase through March 9 at participating Publix Super Markets throughout West Central Florida.

The festival runs Feb. 27 through March 9.

Advance discounted admission prices are $10 for adults (ages 13 and up) and $4 for children (ages 6-12).

Children 5 years old and under are admitted free with a paying adult.

The Florida Strawberry Festival is an 11-day community event celebrating the strawberry harvest of Eastern Hillsborough County. Each year, more than 600,000 visitors enjoy the Festival's headline entertainment, youth livestock shows, exhibits of commerce and, of course, its strawberry shortcake.

"We are grateful for our continued partnership with Publix Super Markets," Florida Strawberry Festival Chairman Danny Coton said. "This collaboration allows us to provide guests with an easy and affordable way to purchase their tickets in advance, ensuring they can enjoy all the exciting entertainment, exhibits, and, of course, delicious strawberries that make our festival so special."

More than 250 Publix stores across Charlotte, DeSoto, Hernando, Highlands, Hillsborough, Lake, Manatee, Osceola, Pasco, Pinellas, Polk, Sarasota and Sumter counties will participate in selling discounted admission tickets while also promoting the festival to their customers.

Additionally, Publix will sponsor Food and Fun Friday on Friday, Feb. 28.

Festival guests who bring a Publix-branded or GreenWise nonperishable food item will receive a $5 discount on a $30 ride armband.

For a list of participating Publix locations or more information about Publix Food and Fun Friday, visit www.flstrawberryfestival.com.